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5 Statistics that reveal the importance of Winning Web Design

If you still think that winning web design is not worth your extra bucks, think again. According to the latest statistics, of the 4.4 billion internet users, about half say that the website design influences their opinion about the company’s integrity and trustworthiness. That means two out of three people prefer to spend more time on a beautifully designed website.

 

If you’re still not convinced, this article will make a believer out of you. If you can’t be swayed by words, let the numbers do the job. Here are the five statistics that will finally convince you to get a winning web design.

 

  1. The unattractive layout will lose the interest of 38 per cent of internet users

 

Every lost internet user is a lost buyer. Did you know that it only takes a viewer 0.05 second to form an opinion about your website? If you have an unattractive layout, internet users will immediately think that you’re not serious about what you’re offering.

 

Some visitors even figure out if you’re using template web designs provided by top web design companies, and this is also a big turnoff. This is the reason that makes a top-notch e-commerce designer the ultimate game-changer.

 

  1. You can retain 88 per cent visitors if you give them what they’re looking for right away

 

It’s a package, actually. You’re not just getting a winning web design. It also has to be easy to navigate, giving the users a seamless experience. All the fonts and the colour schemes are eye-friendly too. The website shouldn’t provide the users with a roundabout. If they’re looking for a red bikini for plus-size women, they shouldn’t be led to a page of skinny lingerie models wearing Brazilian panties.

 

  1. Your website’s credibility will be judged based on its design by 75 per cent of internet users

 

This was mentioned earlier, which makes this point moot. If you don’t invest in an excellently crafted web design, your business won’t stand a chance in the world ruled by the internet—ever. Your company website is the brochure that shows all these people the best that you can offer. If you’re showing cheap and rushed designs, the chances are that it will be perceived by the subconscious of internet users as cheap and rushed. Will it turn them off? You can bet on it.

 

  1. People still judge the book by its cover; 94 per cent of first impressions are related to design

 

To put further emphasis on this fact is no longer necessary. More people from the 4.4 billion number will turn on the website that’s visually pleasing, easy to navigate, and gives them what they want fast. Even if the people in your locality have loved your business for five decades, you still need to put an elegantly designed website so that the next generation will continue to patronise your business for five decades more.

 

  1. Make your web design mobile friendly too because of 62 per cent of the business that did increase their sales by a whole lot

 

Winning web design has to be compatible with all gadgets known to man—smartphone, laptop, desktop, and tablet. This is particularly important because more and more people are using their phones to get information about the services or products they’re willing or interested to pay for.

 

Conclusion

 

Numbers don’t lie. If you genuinely want your business to succeed, put it online so that the whole world can learn about it. However, you must never ever take the design for granted. It’s more important than the content. If you need web design artisans in Warrnambool, Geelong, and Hamilton. Get in touch with us today, we’ll be glad to help you!

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Top Notch Information

The Importance of Digital Marketing in 2020 – What to know

Digital marketing today is drastically different from its inception a few years ago. Since consumer behaviors have changed, the trends in digital marketing have evolved right along with them. Now, in order to be successful, you have to have a complete understanding of the psyche of the consumer and figure out their decision-making process when purchasing goods and services.

 

Why digital marketing is still important

 

Digital marketing is important now more than ever. More and more people are engaging in e-commerce and using the internet to look up information. It is then up to the business to reach their target audience online if they want to increase conversions.

 

With digital marketing, companies can use different tactics to connect with their consumers in the vast web. But if you want to be successful with your initiatives, you must first have a thorough understanding of digital marketing basics in various platforms.

 

To help you create an effective marketing strategy, here are some things you should keep in mind:

 

Search Engine Optimization

 

If your goal is to raise your visibility, search engine optimization (SEO) is the way to go. You need to continuously work on keyword research and crafting valuable content to get prospective customers to land on your site. You can do this on your own, or you can enlist the help of a professional to achieve the ranking you’re gunning for. But the main goal is to drive more visitors to your site and turn them into paying customers.

 

Social Media Marketing

 

These days, there are more people who maintain active social media accounts than those with none at all. Facebook, Twitter, and Instagram remain to be the strongest platforms, but there are new ones that emerge seemingly every day. Each platform offers businesses unique advantages to tap into different markets. Depending on the audience’s preferences, you may want to change how you approach each social media site.

 

Pay Per Click

 

Also known as PPC, this tactic involves paying search engines to shoot your site up the top of the search results. The ad would usually be situated on top of organic results, making it more visible to your audience. Although it can be costly, it’s a surefire way to get your business to as many eyes as possible, as quickly as possible.

 

 

Influencer Marketing

 

Another way to capture your audiences is to partner with influencers who are famous in your niche. This allows you to collaborate with thought-leaders with enormous online reach, resulting in traffic and sales. While it can also be costly, it’s an effective method in capturing your audience. But before doing business with any influencer, you should first verify their Google Analytics to make sure that their follower count is legitimate and not just full of bots or fake accounts.

 

Email Marketing

 

Contrary to popular belief, email marketing is not dead. It’s still a powerful vehicle for increasing your visibility and delivering valuable content to your consumers. Just like with content marketing, you should continuously finetune your strategy so you can serve your audiences with better content that will convince them to make a purchase.

 

Need a hand in supercharging your digital marketing? Get in touch with us today to see how we can help. We support local businesses in Warrnambool, Geelong, and Hamilton to achieve success online.

 

 

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Top Notch Information

Email Security

Emails are the main mode of communication beside text messages and calls in the 21st Century .In fact emails are the official mode of formal communication for almost all the businesses.

As more and more people are using emails, it has also created an opportunity for hackers to hack your email and use your personal details.

One should be careful on how to use his/her email account. First thing to keep in mind while accessing your emails is to make sure that you are accessing it via a secured network , If you access emails over a public network , chances of your email account being hacked increase multiple times.

Since most of us access emails via smart phones / laptops, a VPN is the best way protect your email account privacy in this case.

Another way to increase your protection is to use multiple emails so that not all of your personal information is exposed. Creating a complex password also helps a lot. People avoid creating complex password due the burden of remembering them. At this current time there are loads of websites that specialize in keeping your passwords safe, so you don’t have to remember all of them.

Phishing scams have also increased a lot over few years. In a phishing scam the email address is disguised as a trustworthy email address. This email will have a link which when clicked upon either launches a virus attacks or installs a malware that sends your personal activity information without you being aware of it.

Best way to protect yourself from phishing attacks is to always check the spelling of the email address. In addition, having a good antivirus will help. With our Top-Notch email filtering service if suspicious links are sent to your inbox our system automatically deletes them.

Having said that, best way to protect your emails is to always apply some common sense while operating it.

If you are looking for Email hosting for your business in Warrnambool please email support@topnotchit.com.au  

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Top Notch Information

What is Managed I. T Services?

By definition Managed “I.T Services” means to outsource all the responsibilities of maintaining a IT Systems / Infrastructure to a vendor and compensating them with a fixed amount agreed upon. This kind of model is being adopted by lots of companies. Because the business wants to focus more on their core business instead of worrying about how to manage the I.T part of their business.

The Idea of managed IT services focuses mainly on improving ease of operations for the Parent Company.

The typical model is:

Agreed upon service level contracts between Parent Company and the Managed IT service provider. The SLA (Service-level agreement) defines the services will be provided and the scope of it, as well as metrics for measuring the success of the provided services. These metrics are included in the Reports Shared by the Service Provider to the parent company so that their performance can be evaluated.

Most of the times managed IT services are directly or indirectly combined with a Network Operations Center to proactively monitor systems, resolve issues and perform work with a level of expertise and efficiency unparalleled to other solutions.

Top Notch I.T Managed IT services in Warrnambool provide a proactive approach to IT, by doing routine maintenance, upgrades and system monitoring of the business systems. In addition to that, we work on providing a faster resolution by keeping a database of standard operating procedures that can be used for fixing the issue in the fastest way possible. Our main goal as a Warrnambool Managed IT service provider that we thrive to stop the problem from happening in the first place.

Main advantages of this solution are the              

  • Cost effectiveness which everyone loves, instead of developing a team within house, companies can reap the benefit of expertise from a Warrnambool Managed Service provider who already have expertise in the field.
  • It also helps companies to forecast the IT expenditure as well.

Though Managed IT services provide loads of advantages, choosing a good IT Managed Service provider is not easy due to plethora of companies which have surfaced across the globe in the last decade. While choosing any Service Provider not only the track record of the company should be checked but a feedback from their existing clients can help a company in deciding.

If you’re looking for Managed I.T services in Warrnambool and Hamilton, please email support@topnotchit.com.au to schedule a free ICT audit of your business.

 

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Designed by the Top Notch I.T Team. Photos by Open2View Warrnambool.
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